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Hi, I'm Brett, I build systems, tools, and interfaces for the ways people think, move, and engage.

I’ve led product design initiatives at Sherwin-Williams and CVS, shaping tools used across 5,000+ stores and mobile experiences reaching millions. My case studies reflect over a decade of hands-on UX and product work—grounded in real-world implementation, platform-native design, and research-informed decisions. I bring formal training in philosophy, visual communication, and UX to every problem I solve. Lately, I’ve been exploring how AI can enhance product design—supporting better research workflows and powering generative features in user-facing tools.

Credentials

California College of the Arts CrestKent State University CrestKent State University CrestSan Francisco State University Creat

Massachusetts Institute of Technology
Certificate / No Code AI & Machine Learning , 01-25 on-going

Kent State University
Master of Science, User Experience Design , 2020

California College of The Arts
Master of Fine Arts, Visual Communication Design , 2004

Bachelor of Arts
Philosophy, San Francisco State University, 2000

‍Bachelor of Arts Program
Design , Kent State University, 90-94

MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000

Experience

Senior UX Product Designer CVS Health

MIT Certificate / No Code AI & Machine Learning , 1/25 Present

Senior Product Designer @ Sherwin Williams 8/23 - 10/24

Senior Product Designer @ CVS 5/22 - 7/23

Senior Product Designer @ Everest 2/22 - 5/22

Product Designer @ Nimbl Digital 9/21 - 2/22

MS UXD @ Kent State University 5/18 - 12/20

Product Designer @ Everest 1/15 - 10/17

Print & Interactive Designer @ CMG 06/12 - 11/14

MFA Visual Communication Design @ CCAC 2002-2004

BA Philosophy @ SFSU 2000 - 2002

Download My ResumeView My Resume Page

Case Studies

This site is more than a place to showcase my work—it’s a practice of thoughtful reflection and continuous improvement. Taking the time to document and analyze past projects allows me to refine my thinking, sharpen my skills, and evolve my approach as a designer.

By structuring case studies as detailed narratives, I create space to consider what worked, what didn’t, and how I can apply these insights moving forward. This kind of deep engagement isn’t just about presenting past projects—it’s about cultivating the kind of rigorous thinking that leads to better design decisions in the future.

About Me

Designing With ML&GenAI 

MIT-led case studies exploring clustering, regression, classification, and dimensionality reduction—applied to real-world business problems.

Laptop user working with the salesx planner

Order Management

Reducing contractor wait times, automating order status updates, and centralizing store operations with customer-centric design.

Laptop user working with the salesx planner

Sales Planning

Supporting the planned interactions that improve sales representatives understanding of customers and their business needs.

Laptop user working with the salesx planner

Enterprise Pricing

Empowering relationships, enhancing efficiency, and enabling better decision-making through content strategy, messaging, and information architecture

The detail page of the pricing app on an imac on a desk in a room

CVS lists

Helping shoppers plan their next digital purchase and/or store visit by making it easy to organize favorite products into shoppable lists.

Someone using the CVS app on an iPhone

CVS weekly ad

Driving promotional engagement, restoring browsing continuity, and modernizing circular shopping with structured UX improvements

someone using the cvs weekly ad page on an imac in a room at a desk

CVS Otchs

Redesigning the over the counter health care services app for increased conversion with BJ Fogg's behaviors and triggers

Person looking at the OTCHS app on their iPhone

CVS Design System

Strategic planning for and production of design system components for CVS retail digital teams in Figma

Two designers looking at the banners component from the CVS retail UI Kit

Freedom Financial

Transforming mobile onboarding, extending self-service functionality, and aligning debt resolution tools with user expectations (under construction)

Two designers looking at the banners component from the CVS retail UI Kit with the Everest calendar component on the screen of a macbook

Everest Design System

Creating Consistency, Efficiency, and Confidence Through Scalable Design Systems For Internal Teams

Two designers looking at the banners component from the CVS retail UI Kit with the Everest calendar component on the screen of a macbook
Case Studies: Kent State Masters Of Science User Experience Design

These case studies were completed as part of a studio-based curriculum simulating real-world product design challenges. While not affiliated with the companies named, each project applies UX research, information architecture, and design thinking to business-relevant problems. Where possible, outreach to industry professionals informed the approach.

Marriott

Improving conversion rates with map based discovery and reduced complexity for travel booking at Marriott

Designer at a desk in front of dual monitors which each displat screens from the SEI platforma deesk with an iMac viewing the Marriot site

Rodman Library

Reducing phone support calls and improving catalog search with revised content, labeling, and taxonomy for Rodman Public Library

Designer at a desk in front of dual monitors which each displat screens from the SEI platforma deesk with an iMac viewing the Marriot site

Amazon

Reducing abandonment rates with improved browsing and discoverability for the online giant

Man using a laptop viewing the amazon mega menu while his dog asks to go for a walk

Arduino

Clarifying the product offering and reducing visual complexity with architecture analysis, usability testing and prototype development for Arduino

Laptop displaying the Arduino site on a table in a cafe

American Campus

Designing a community connection application prototype for student residential apartment communities in Webflow

Man viewing the Edge website on an imac
Personal Practice: Mixed Media, Writing & Conceptual Design

Exploring foundational ideas through philosophy, visual storytelling, and speculative design.
This section includes selected work that reflects my broader interests in communication, ethics, and aesthetics. It highlights how my early training in philosophy and visual design continue to shape my thinking — from the way I synthesize complexity to the way I engage with design as a critical, cultural, and emotional practice.

Covid19 PSA

Addressing the new public health constraints of a global viral pandemic with an academically driven public service announcement

Man bilboard with an ad for the covid PSA video

Writing & Reading

Staying interested and curious about concepts, ideas and our collective potential future

Man bilboard with an ad for the covid PSA video

Mixed media

Staying connected to the aesthetics of composition and making through mixed media collage

Abstract type illustration
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