About Me

I've spent over 24 years exploring how thoughtful design can improve digital experiences—starting from print, packaging, and early web projects to complex, enterprise-level product design. My journey began with roles at innovative companies like Shutterfly, HomeGain and Monster Cable, where I crafted web graphics, UI elements, and consumer packaging, shaping communication between brands and users.

At CIBC Bank, I took on a creative leadership role, managing a team that produced impactful internal communications and ensuring brand consistency across diverse media. My experience also extends into academia, teaching foundational design skills at the Fashion Institute of Design and Merchandising, guiding emerging designers toward professional excellence.

From 2012 to 2014 I was a designer for a small agency CMG Design, while there I deepened my expertise in interactive design and branding, creating cohesive visual systems and digital experiences for clients including  Dole Foods, Chronicle Books, Stone Brewing, City of Pasadena, Pasadena Unified School District, and ArtCenter College of Design. Subsequently, at Everest (2015–2017), I advanced into user-centered product design, refining interactive experiences and user workflows, most notably for Freedom Financial's mobile applications.

My recent roles at Nimbl, CVS Health and Sherwin-Williams underscore my ability to lead UX initiatives within large-scale enterprises, where I developed applications supporting millions of users and thousands of retail locations. This work required designing within real-world constraints—balancing ideal user experiences with actual user behavior, training, and operational realities.

Currently, I'm enhancing my skill set through MIT’s No-Code AI & Machine Learning program, positioning myself to innovate within intelligent systems and data-informed product strategies. My design approach is deeply informed by decades of studying philosophy—particularly concepts from phenomenology and embodied interaction as articulated by Hubert Dreyfus, Martin Heidegger, and Maurice Merleau-Ponty. These insights continually inform my view of design as a seamless extension of human interaction, focusing on clarity, usability, and intuitive interaction that effortlessly integrates into everyday experiences.

Today, I'm excited by complex design challenges that intersect user needs, business goals, and cutting-edge technology. I thrive in collaborative, cross-functional teams, embracing ambiguity and consistently driving toward elegant solutions that resonate deeply with users. If your project values thoughtful innovation, meticulous execution, and user-centered clarity, I'd love to connect.