Overview
Currently CVS has no way to save products to a list to help customers remember what they plan to purchase. Customers use workarounds like, adding products to cart, or sending deals to card and using the on card tab as a list. CVS shoppers need a better way to remember products and plan for purchases.
I was tasked to help CVS shoppers plan their next digital purchase and/or store visit by making it easy for them to organize their favorite products in shop-able lists.
Working remotely with accessibility, content strategy and user research designers, I entered user stories into the sprint planning platform, conducted competitive analysis and produced high fidelity screens for Android, iOS. mobile web and desktop. Hi-fi work was then pulled into Miro to assemble user-flows for presentation to senior leadership, and handoff for developers.
Team Goals
- Create final design assets including accessibility annotations
- Maintain linkages with masters for all component variants.
- Create end to end user journeys including access points in Miro
- Design functionality for adding products to list - from PDP, PLP, SFD, search results, product shelves and all locations where products are displayed.