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Body text large: I get inside the minds of users with research-based insights

Body text large: I get inside the minds of users with research-based insights

Pluto Tv

Prototyping a solution for improved visibility of system status and one click login for Pluto TV

My Profile

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My Process

Laptop user working with the salesx planner

My Story

As a Senior Product Designer with over 24 years of experience, my journey began in the early ’90s in a BFA program where I embraced the foundational principles of visual communication design. Evolving from mastering print and packaging to shaping interactive experiences, I have led human centered design initiatives in enterprise environments, consistently creating impactful digital solutions.

With dual terminal degrees in visual and experience design and a bachelor’s in philosophy, I bring a unique perspective that blends creative intuition with analytical rigor. This foundation enables me to uncover the deeper context of human behavior and craft digital experiences that resonate with how users naturally engage with the world.

I believe strategically crafted visual language can reduce user anxiety, enhance well-being, and improve confidence and efficiency. My design philosophy, informed by concepts of intentionality and skillful interaction, allows me to deliver intuitive, human-centered solutions that drive meaningful change. I strive to push the boundaries of design, creating products that not only meet user needs but also positively transform their daily lives.

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I create research-driven insights that prioritize people’s needs and remove barriers to positive experiences, because users do not distinguish how they feel about products from their experiences with them.

SEI One

Designing a consistent usable Fintech experience from complex requirements in a fast paced agile environment

Designer at a desk in front of dual monitors which each displat screens from the SEI platform

Methods

An assembled collection of design methods cards for easy reference

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Goodyear

Addressing the social constraints of the built environment with a digital health social network for autonomous transportation systems

Designer at an iMac viewing the Autonomy web app

Ray's Bike Park

Improving discoverability and mobile performance with visual navigation and responsive design for Ray's bike park

Woman at a desk with two imacs viewing the Ray's website on one