Staying interested and curious about concepts, ideas and our collective potential future

Addressing the new
public health constraints
of a global viral pandemic with
an academically driven public
service announcement

Working with ideas

Culture, according to anthropologist Edward B. Tylor, encompasses a complex array of elements such as knowledge, beliefs, art, morality, law, customs, and other acquired habits and abilities of individuals within a society.

Understanding culture is crucial in various domains of design practice, as needs and interests are interconnected with the economic viability of products and services.

To gain insight into culture, one effective approach is to explore scholarly research on cultural topics. Recently, I found the academic work of Colin Koopman, a professor at the University of Oregon, to be particularly intriguing. Koopman delves into the genealogy of information, presenting captivating ideas.

He argues that much of design has to do with information, and the ways in which formats are employed to fasten information and speed up processes.

A compelling instance of a recently designed format that has inadvertently created a landscape of limitations, which could have been prevented, is articulated by its creator, Aza Raskin. Aza Raskin is the inventor of infinite scroll. Infinite scroll was invented to manage technological constraints in a way that allowed for a greater, by way of being more frictionless, engagement with information stacks as they are found on mobile phone info systems and information feeds. Aza gives an estimate in millions of years of lives lost to addictive scrolling enabled by the format.

Where Aza and Tristan Harris offer guidelines for the design of humane tech, which are insightful and important, the way Koopman connects the history of datasystems to the present era and Foucault seems wider and deeper. He seems to ask designers of all socio-cultural kinds to work up a register of formats and work out their relationships to the depth conditions of knowledge, power, and subjectivity.

The three rules of humane tech

  1. Rule one, when you invent a new technology, you uncover a new class of responsibilities that are not always obvious.
  2. Rule two, if that new tech confers power, it will start a race.
  3. Rule three, if you do not coordinate, that race will end in tragedy.

I believe what Dr Koopman shows us just how difficult it can be to account for the responsibilities created by the invention of a new technology. Yet, I believe he also provides a clear orientation on work to uncover depth conditions of knowledge, power and subjectivity in product and service innovation in his book" How We Became Our Data".