1990 - Ongoing
Anthropologist Edward B. Tylor defined culture as "all that complex which includes knowledge, beliefs, art, morality, law, customs and all other habits and capacities acquired by individuals as a member of society."
Needs and interests are economically tied to the potential profitability of products and services. This makes an understanding of culture central to many areas of practice for designers.
One of the most expedient ways to learn the culture is studying academic work on cultural subjects. One that I have found to be interesting in the recent past is the academic work of University of Oregon professor Colin Koopman. Koopman's work on a genealogy of information is fascinating.
He argues that much of design has to do with information, and the ways in which formats are worked with, and information is fastened to speed up processes. The way this frames the power, and political power involved is an interesting use of concepts for looking at contemporary circumstances and contexts in which design is practiced. His book, " How We Became Our Data" is an excellent read!